How to Explain the Value of What You Do in One Simple Sentence

If you are an entrepreneur whose head is overflowing with ideas about how to be different and offer something outstandingly good to your clients, then you are not alone. Ideas come easily when you love your work and your company. If you are a professional in your field, execution should be no problem either. But the hardest thing is to define your message to your target audience - clearly and memorably describing who you are, what you do, why you do it, and why you deserve attention.

You may fully believe that you offer the best, most convenient, fastest solution - but for it to be needed by clients, they too must believe it will solve their problems or satisfy their needs.

Fortunately, in this world everything has already been thought of before us and you do not need to reinvent the wheel. In practice, a text written and prepared well once can serve in every situation where you need to present yourself and your product or service briefly and concisely.

Image from careerealism.com

Information you need to include in your message:

1. Who does it serve? (your audience)

2. What problems does it solve? (the benefit)

3. How does it solve them? (features, process, or solution)

The message formula

The simplest formula you can apply in a self-introduction, even if you are not blessed with special acting talent or oratorical skill.

I am a [role] who helps / works with / teaches / inspires [target group] [result you provide to your clients] through / with / using [the tool, method, training, etc. used to achieve the result].

For example:

I am a professional development consultant who works with career builders to help them gain confidence in their abilities in the field of work and career, by teaching them interview structures, networking methods, and ways to use social networks.

Just because the formula is simple does not mean you cannot express yourself creatively within it. Move the puzzle pieces around, swap the phrases, write several versions of this sentence, and choose the most effective one.

This material was prepared drawing inspiration from an article on the blog alyssamartin.com