A "Serious" Partnership Proposal

An ordinary working day in the office - phone calls, emails, meetings and the like. Then on the shared office email (the information is received and seen by all company employees) we receive a "serious" partnership proposal from the company TV3. At first glance - yet another piece of SPAM and I almost delete it. However, the official signature with contact information and statistical data did make me think - no, this is a "targeted" partnership proposal. Only the writing style was utterly confusing and, to a certain extent, undermined the impression of TV3 as a respectable, creative and serious company.

I was thoroughly surprised by the proposal - not to meet to discuss cooperation possibilities, but to "pop by for a chat" and "at that... nice discounts". Moreover, the email resembles the so-called "free verse" from modernist poetry - not a single punctuation mark, softening mark or long vowel mark. Despite everything happening around, I had not imagined that the official Latvian literary language had already been abolished in the country.

The "targeted" nature of the cooperation proposal was further underlined by it being simply sent to the info email address with no Subject and no addressee. Common practice, after all, is to first find out the name and position of the responsible person one is contacting (if the email has already been established). Such a partnership proposal caused a considerable wave of amusement among colleagues who work with clients day in day out and prepare cooperation proposals themselves. Well, a nice break in the middle of the day.

Or perhaps the esteemed TV3 Sales Manager wanted to show herself as being too creative? :)

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