RIMI Continues to Mislead Shoppers

You have surely noticed promotional products that are either priced higher than indicated on the promotional sign, or at the till it turns out the new price has not been entered into the system. This time RIMI has taken its creativity a step further - indicating the promotional price not per unit, but per a fraction of a unit!

Not long ago we already wrote [1] about troubles with RIMI car parks. Namely, a system was introduced whereby, upon stopping in a RIMI car park, one must take a ticket and place it in a visible location behind the windscreen. However, everything turned out to be far from simple. With this ticket you are in effect concluding a contract (in EuroPark's interpretation), but to conclude a contract and avoid unexpected surprises, one must familiarise oneself with the terms - and do so every (!) time, as both the car park rules and the contract terms are subject to change. Fortunately, there are still a few RIMI stores where this attractive system of civil agreements has not been introduced.

Another surprise awaited when trying to purchase some slippers [2], which as it turned out actually cost 30% more than indicated on the promotional sign. The discrepancy was noticed in time and an unpleasant experience was avoided.

The crown of it all was experienced on 29 October 2011 at the Viesturs Street RIMI (the one on the way to Vecmīlgrāvis). This time RIMI management has taken a more creative approach to fooling shoppers. First, look at the image below and, without close scrutiny, guess how much the product offered for tasting costs. 2.39 Ls?

Not at all! 4.69 Ls! As evidenced by the next promotional sign (hopefully the last) placed on the counter.

The trick, as it turned out, was that the price on the first promotional sign was indicated not per kilogram, but per 0.510 kg :)

Upon pointing out that the price on the first promotional sign differed considerably from the one below, the young sales assistant was visibly flustered and went to seek advice from an older (and evidently more experienced) colleague, who had a ready answer. And so an explanation was obtained.

At the till, before paying, we very carefully scrutinised the receipt to check whether the final price might yet be different again (making it a third price). It was not, however.

In conclusion, I would once again like to urge shoppers going to RIMI to examine very carefully absolutely everything they wish to purchase - or better yet, to go to another store where customers are treated more humanely, for example Sky.

 

[1] http://www.iinuu.lv/en/dziveszinai/gadas-ari-ta/rimi-loyalty-card-and-an-8-lat-fine
[2] http://www.iinuu.lv/en/dziveszinai/gadas-ari-ta/rimi-juicy-slippers-at-an-ambiguous-price

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